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State Wins Exercise is Medicine On Campus Mascot Challenge
South Dakota Ag Connection - 12/05/2018

South Dakota State University recently won the 2018 Exercise is Medicine On Campus (EIM-OC) Mascot Challenge.

Launched in October 2017, the EIM-OC Mascot Challenge focuses on the celebration of EIM On Campus Month. Each registered campus is invited to submit a creative video of its mascot demonstrating campus efforts to activate the vision of Exercise is Medicine and increase physical activity among students, faculty and staff on campus. This year, 16 campus programs submitted entries.

The videos were judged by a panel of seven Exercise is Medicine Advisory Board members, and were scored on several aspects, including clear communication of the EIM-OC mission, originality and overall entertainment value.

As the winner, South Dakota State was awarded a $1,000 grant to be used toward the development of an EIM-OC event or program on campus. A decision on funding will be made during the spring semester. The video is available on Mascot Challenge.

"South Dakota State's mascot challenge video entry excelled in all judging areas of the competition, including innovation, messaging and production quality," said Robyn M. Stuhr, vice president for Exercise is Medicine. "Judges were especially impressed with how well the video's theme aligned with the Exercise is Medicine On Campus vision to make physical activity assessment and promotion a standard of care on campuses around the world."

Runners-up in the judging also received monetary awards. The judging panel awarded second place to Iowa State University and third place to Jacksonville University.

In addition to the panel of judges, all 16 videos were eligible for the Fan Favorite award. The winner was determined through a voting system on YouTube, where all videos were uploaded into a single playlist on the American College of Sports Medicine channel.

The Fan Favorite winner, with 427 votes, was Shenandoah University. West Chester University of Pennsylvania was second and Iowa State University was third. These schools were also awarded grants for their EIM-OC programs.

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