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MachineryPete.com Smashes Another Traffic Record
USAgNet - 06/25/2018

MachineryPete.com reported a record-breaking traffic milestone during the month of May. Traffic grew 88% year-over-year with 1.1 million shoppers searching through 5.6 million pages on the site.

Machinery Pete notes that year-over-year, the machinery categories with the biggest spikes in pageviews are the lower horsepower tractors, with the 40 to 99 horsepower category driving the biggest increase, up 40%. That's not to say there hasn't been growth in shoppers looking for larger machinery too; the site saw a 37% increase in users searching for 175+ horsepower tractors and a 33% increase in users searching for 100 to 174 horsepower tractors, year-over-year.

"Our tremendous and continued growth in traffic proves farmers are making MachineryPete.com a must-have destination in their shopping experience," said Brad Long, Senior Vice President of Sales. "Our strong traffic growth has also led to more dealer participation because dealers want to ensure their equipment is seen by a growing and highly targeted audience. Machinery Pete is very well positioned to be the premier and one-stop shop for used agriculture equipment."

The dramatic increase in traffic can be attributed to the company's unique multimedia strategy, which touches farmers wherever they are in their buying journey and drives them back to the website to shop equipment listings. Machinery Pete is unique in that it is able to influence farmers in the shopping funnel with a variety of touchpoints, including radio, television, print and digital. Much of the digital growth is associated with the team at Machinery Pete having a deep understanding of how the used equipment shopper behaves online and optimizing the website to appear in the top three positions in Google search results as often as possible.


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